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Press Release - Perifee Connects Independent Creators to Physical Retail — Without the Risk

Press Release
Zurich, Switzerland – April 2025
In a retail world dominated by online marketplaces and fast-moving inventory, Sandra Delétraz offers a more human alternative: a platform that allows European creators to place their products in carefully selected physical shops — without having to purchase shelf space or invest in stock up front. Influencers and online shops are also welcome.

Introducing Perifee, a new B2B platform that connects creators and shops through a smart, fully digital consignment model. “We wanted to create a system that works for both sides — enabling creators to grow without risk, while giving shops more choice without upfront investment,” explains Sandra Delétraz, founder of Perifee.

A Real Alternative to Marketplaces

Unlike traditional e-commerce platforms, Perifee also focuses on physical retail. Creators can upload their products through a simple tool, and selected shops choose what fits their audience.

Payment is commission-based only, once a sale is made. Creators keep full control over pricing, branding, and stock.

The platform is currently available in Switzerland, with a growing network of concept stores, lifestyle shops, and other independent retailers. Creators based in Europe can already apply.

Curated, Local, and Quality-Driven

Perifee currently only accepts European creators who design and produce their own products. Dropshipping, mass resale, or affiliate products are not allowed — a conscious choice to preserve quality and authenticity.

We plan to expand the platform to international markets in a second phase. “Perifee is for true creators — people who know what they’re producing, how, and why,” adds Sandra Delétraz.

Simple, Fair, Transparent

No subscription fees. No commission on unsold products. Only 5% commission once a sale is confirmed. An accessible, clear, and hassle-free model — for both creators and shops.

A New Take on Retail

At a time when physical stores are evolving into curated experience spaces, Perifee builds the bridge between independent talent and meaningful retail. “We believe in thoughtful growth, authentic creation, and real-world connection,” concludes Sandra Delétraz. “And that’s exactly what we’re building with Perifee.”

Press & Partnership Inquiries

📩 press@perifee.shop
🌐 https://perifee.shop