Prev isn’t just a brand — it’s a bold movement. Standing for “Plant Revolution,” Prev proves that high fashion can be ethical, inclusive, and deeply modern. Made entirely from plant-based materials, their designs challenge the old rules and offer something better: beauty without cruelty, and style without compromise. We love Prev for its courage, clarity, and commitment to change.
The story behind the brand
Prev was born from a simple but radical idea: the future of fashion is plant-based. Fed up with outdated practices, the founders fused sustainability, innovation, and compassion into a new kind of brand. The result is Prev — a name that merges “plant” and “revolution” — and a design philosophy that celebrates progress without forgetting beauty. This is where bold design meets a better future.
What makes Prev special
Prev designs are made from next-gen, plant-based materials — no leather, no cruelty, no compromise. But this isn’t just about sustainability. Every piece is created under ethical working conditions and crafted for real bodies, with non-binary sizing and inclusive representation. Prev breaks boundaries — not to be loud, but to be true to their vision: fashion that liberates.
A perfect match
At Perifee, we seek brands that aren’t afraid to do things differently. Prev is a perfect match — fearless, inclusive, and future-focused. Their collections aren’t just clothes — they’re statements. If you believe fashion can be fair, bold, and beautiful, then Prev is for you.
