Perifee / Shop

Perifee x BLUEBELLA

Why we work with BLUEBELLA

BLUEBELLA doesn’t just design lingerie — they redefine it. Bold, unapologetic, and intelligent, their pieces blur the line between underwear and fashion statement. We work with BLUEBELLA because their vision matches ours: design should empower, provoke thought, and celebrate individuality. This is lingerie for the curious, the confident, and the uncompromising.

The story behind the brand

Founded by Emily Bendell in London, BLUEBELLA was created to challenge conventions. From day one, the brand has stood for more than just beautiful lingerie — it’s about self-expression and the freedom to define sensuality on your own terms. Each collection invites women to feel powerful in their skin, no matter who’s watching.

What makes BLUEBELLA special

BLUEBELLA pieces are designed to be seen — layered under blazers, styled as outerwear, or simply worn for oneself. Architectural lines, directional cuts, and high-quality materials come together in designs that are as wearable as they are striking. And beyond aesthetics, the brand holds strong values: inclusive sizing, accessible pricing, and a growing commitment to sustainability, including recycled materials in newer collections.

A perfect match

At Perifee, we believe that style is most powerful when it’s personal — and that sensuality belongs to everyone. BLUEBELLA’s fearless designs and feminist ethos make them a natural fit. This is lingerie made to be lived in, played with, and owned — fully.


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