Why we work with Lily Charmed
Jewellery has meaning — and Lily Charmed never forgets that. Each piece is designed to be more than beautiful: it’s made to carry a message, celebrate a moment, or become part of your daily ritual. We love working with brands that put thought into every detail, from materials to meaning. Lily Charmed does just that — with charm (literally).The story behind the brand
Founded by Lucy Lee and named after her daughter, Lily Charmed was born from a family kitchen table — with a single charm and a heartfelt note. What started as personalised gifts between friends quickly grew into a jewellery brand rooted in sentiment, storytelling, and sustainable practices. Today, the brand is run by Lucy and her brother Jonathan, keeping the family spirit at the heart of everything.What makes Lily Charmed special
Each charm is cast with care, made to last, and often engraved with messages chosen by the wearer. Lily Charmed uses recycled sterling silver and eco-friendly packaging, creating jewellery that’s as thoughtful on the outside as it is on the inside. It’s a brand that believes luxury can be personal — and that even the smallest gift can hold a world of meaning.A perfect match
We believe jewellery should say something — about who you are, who you love, or what you’ve overcome. Lily Charmed shares that belief. That’s why we’re proud to offer their pieces: simple, sustainable, and full of soul.Discover Signature Picks
Balloon Dog Necklace – Playfully Chic
Retail Price: chf 70.00
Designer: Lily Charmed 🍃
Designer: Lily Charmed 🍃
Create Your Own Charm Bracelet, as Unique as She Is
Retail Price: chf 150.00
Designer: Lily Charmed 🍃
Designer: Lily Charmed 🍃